Industry
Cities, villages, local authorities
Challenge
Create a festive illumination concept true to the Day of the Dead celebration, along a busy monumental avenue.
Results
An immersive installation, delivered with technical expertise, showcasing Mexico, its culture and the experience of 1.5 million visitors.
“Traffic Light chose us because we have been working together for several years on highly customised projects. This relationship of trust was key to delivering such a specific project as the illumination of Avenida Reforma for Día de Muertos.”
About the project
In 2025, Día de Muertos transformed Mexico City into an open-air illuminated setting. On Paseo de la Reforma, one of Latin America’s most iconic avenues, Leblanc Illuminations contributed to a large-scale event installation, created to celebrate this UNESCO-recognised Mexican tradition with precision, cultural respect and strong visual impact.
Photo © Leblanc illuminations Mexique
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The challenge :
The installation had to faithfully reflect the visual identity of Día de Muertos, respecting its symbols, colours and cultural significance, in a highly visible urban environment.
Beyond ensuring the visual consistency of the project, the illuminated decorations had to be deployed across more than 14 kilometres, with the production of 1,430 decorations coordinated within a six-month project schedule.
Key challenges
- Respect the cultural identity of Día de Muertos.
- Accurately reproduce the cempasúchil colour.
- Install decorations across more than 14 kilometres.
- Ensure safety and resistance to weather conditions.
- Meet production and installation deadlines.
The solution :
Leblanc Illuminations mobilised its international organisation to coordinate the project between France and Mexico.
While the design and engineering teams developed the concepts, materials and technical specifications, the Mexican subsidiary handled local manufacturing and on-site project coordination.
Key actions
- Design and engineering developed in France.
- Identification of the exact cempasúchil orange shade.
- International coordination between Europe and Mexico.
- Local manufacturing at the Mexican production facility.
- Production of 540 2D illuminated chandeliers, 800 3D hanging decorations and 90 3D flowers.
- Installation and supervision throughout the event.
This organisation ensured reliable project delivery, a high quality of finish and seamless integration of the illuminated decorations into the urban environment.
The results :
On 1 November 2025, Paseo de la Reforma was transformed into an immersive illuminated experience,accompanying residents and international visitors along the route.
Key results
- 1.5 million visitors
- 1,430 decorations installed
- More than 14 kilometres of illuminated route
- Strong media visibility for Mexico City
- Contemporary enhancement of a UNESCO-recognised tradition
- Strong media visibility throughout the celebration
The installation strengthened the event’s visual identity and helped transform the public space into a memorable cultural experience for the 1.5 million visitors.
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This project shows how festive illuminations can go beyond decoration to become a genuine means of showcasing cultural identity and a destination.
By combining cultural respect, technical expertise and international deployment capabilities, Leblanc Illuminations created an installation capable of celebrating one of Mexico’s most iconic traditions on the scale of one of the world’s largest cities.
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